rayleejfagerhaug@gmail.com Course Overview This digital marketing course provided a comprehensive introduction to the modern marketing landscape. The course was structured to combine both theoretical knowledge and hands-on experience, allowing me to understand not only what digital marketing is, but how to apply it effectively. Through a combination of lectures, projects, and real-world analysis, I developed a … Read more
Key Metrics Introduction (User Acquisition, Page Views & Unique Page Views, Demographic Details) In this analysis, I used Google Analytics 4 (GA4) to evaluate website performance through three key areas: user acquisition, engagement, and demographic details. These metrics are important because they provide insight into: Understanding these metrics allows marketers to make data-driven decisions, improve … Read more
Positive Review Analysis Review Collection To collect positive reviews, I will go to Google Maps and search for Wrangler retail locations and stores that sell Wrangler products. I will filter reviews by selecting 4-star and 5-star ratings and gather 10–15 reviews. Analyzing Positive Review First Analysis I will analyze the positive reviews using ChatGPT. Prompt … Read more
Positive Review Analysis Review Collection To collect positive reviews, I will go to Google Maps and search for Ariat International retail locations and authorized dealers. I will filter reviews by selecting 4-star and 5-star ratings and gather approximately 10–15 reviews focusing on customer satisfaction, product quality, and brand reputation. Analyzing Positive Review First Analysis I … Read more
Customer Persona Intention:To define Wrangler’s core consumer in order to understand what drives loyalty in the western and workwear denim market. Prompt Used: I want to create a customer persona for Wrangler, a western and workwear denim brand. What information do you need? Purpose:This created a structured persona to guide SEO and content development. Information … Read more
Customer Persona Describe what you will do and what prompt you use. Intention:My goal was to identify Ariat’s core customer so that all marketing decisions (SEO, blog writing, and social media) would be based on real audience insight instead of assumptions. A strong persona ensures content is targeted and strategic. Prompt Used: I want to … Read more
We’re going to look at the typical customers we would expect to see shopping at Wrangler. First, you’ll see a customer profile describing different features and characteristics of a common Wrangler shopper. Customer Profile: Demographic Information Psychographic Information Behavioral Information Objections & Concerns Quotes & Real-Life Examples Customer Persona: Sources: About us – Wrangler Jeans … Read more
We’re going to look at the typical customers we would expect to see shopping at Ariat International. First, you’ll see a customer profile describing different features and characteristics of a common Ariat shopper. Customer Profile: Demographic Information Psychographic Information Behavioral Information Objections & Concerns Quotes & Real-Life Examples Customer Persona: Sources: https://www.ariat.com/about-us https://www.ariat.com/company-history https://www.horsenetwork.com https://medium.com/@stewartirvine/90-of-shoppers-purchasing-decisions-are-influenced-by-user-generated-content-64b03abf41c9