About

Hello! My name is Raylee Fagerhaug, and I am a Business Administration student with a focus on Marketing. I am currently enrolled in a Digital Marketing course where I am learning how businesses use online platforms, data, and strategy to reach and engage their audiences effectively.

I created this website as both an academic project and a professional portfolio to showcase my growth and hands-on experience in digital marketing throughout the semester. I chose to study digital marketing because I am interested in how brands build relationships with consumers through content, storytelling, and data-driven strategies. Digital marketing combines creativity with analytics, allowing marketers to make informed decisions while still expressing a brand’s identity.

Through this course, I am gaining experience with tools such as search engine optimization (SEO), content marketing, analytics, and AI-powered marketing solutions. I enjoy learning how these tools can be applied in real-world business settings to improve visibility, engagement, and performance. This website serves as a central hub for my Digital Marketing course projects. Over the semester, I will be publishing analyses, customer personas, content strategies, and performance reviews for selected companies. Each project demonstrates my ability to apply marketing concepts in a structured and practical way.

My short-term goal is to continue building a strong foundation in marketing strategy and digital analytics. Long-term, I am interested in pursuing a career in marketing within the western and agricultural-related industries, where I can combine my academic background with industries I am personally passionate about. I consider myself detail-oriented, creative, and adaptable. I work well independently but also value collaboration and feedback. I am motivated to continuously learn and improve, especially in fast-changing fields like digital marketing.

If you would like to connect or learn more about my work, feel free to reach out: